Keeping Jumbo Wild:
Patagonia has put their name and reputation behind a powerful environmental/wildlife conservation movement in British Columbia, Canada. This is a great example of Globally Responsible Marketing.
For decades, First Nations, conservationists, backcountry skiers and snowboarders have fought a proposed large-scale ski resort deep in the Purcell Mountains of British Columbia. After 24 years of opposition, what more will it take to keep Jumbo wild for good?
See Full Article Here: http://www.patagonia.com/us/the-new-localism/Jumbo-Wild