Keeping Jumbo Wild:
Patagonia has put their name and reputation behind a powerful environmental/wildlife conservation movement in British Columbia, Canada. This is a great example of Globally Responsible Marketing.
For decades, First Nations, conservationists, backcountry skiers and snowboarders have fought a proposed large-scale ski resort deep in the Purcell Mountains of British Columbia. After 24 years of opposition, what more will it take to keep Jumbo wild for good?
http://cosmictreats.ca/tag/pancakes/ See Full Article Here: http://www.patagonia.com/us/the-new-localism/Jumbo-Wild