New Developments In Progress
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Problem Statement – from our own, Dr. Natalie Schmitt:
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The following letter, written by Dr. Natalie Schmitt, gives a unique perspective on what can be considered a very dire situation in today’s society. In fact, this letter summarizes a big problem for which Lelia Media hopes to provide solutions. Dr. Schmitt originally wrote this in support of her fellow … Read More

“The Way We Think About Charity Is Dead Wrong”
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Talk By Dan Pallotta: Activist and fundraiser Dan Pallotta calls out the double standard that drives our broken relationship to charities. Too many nonprofits, he says, are rewarded for how little they spend — not for what they get done. Instead of equating frugality with morality, he asks us to … Read More

A Clue To Our Direction
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The Optus Whalesong Project: Lelia Media L3C is planning to become a leader in changing the current business model that is used to fund most animal-related research programs.  We intend to shift this strategy from a charity-driven, “donation-dependent” economic engine to a more robust and sustainable business-to-business corporate marketing/sponsorship digital platform. This model has … Read More

Patagonia – Jumbo Wild:
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Keeping Jumbo Wild: Patagonia has put their name and reputation behind a powerful environmental/wildlife conservation movement in British Columbia, Canada. This is a great example of Globally Responsible Marketing. For decades, First Nations, conservationists, backcountry skiers and snowboarders have fought a proposed large-scale ski resort deep in the Purcell Mountains … Read More

HBC Animal Welfare Conference:
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The First International Conference On Human Behaviour Change For Animal Welfare: Lelia Media is proud to be working with and representing the First International Conference on Human Behavior Change for Animal Welfare. This conference is the first of it’s kind to focus on positive change in human behavior to enrich … Read More

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