A Clue To Our Direction

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The Optus Whalesong Project:

Lelia Media L3C is planning to become a leader in changing the current business model that is used to fund most animal-related research programs.  We intend to shift this strategy from a charity-driven, "donation-dependent" economic engine to a more robust and sustainable business-to-business corporate marketing/sponsorship digital platform. This model has been demonstrated to be effective in the past. The Optus Whalesong Project is one such project.

see Optus Whale Song, was a 2009 advertising campaign from Australia for a telecommunications company featuring order Lyrica online whale song and music. This campaign and film project was beautifully produced, and also enriched viewers' lives by providing awareness and education about how whales communicate in a creative and artistic way.  A corporate communications company using their marketing dollars to invest in a program that demonstrates inter-species communication -- that's pretty smart.